Watermelon farming has a long history in Georgia, dating back to the 18th century. Many family-owned farms have been growing watermelons for generations, perfecting their techniques and passing down secrets to ensure the best possible quality.
Georgia watermelons are renowned for their exceptional sweetness. The unique combination of soil, climate, and farming practices creates a natural sweetness that's hard to find in other regions.
The Georgia Watermelon Association is a non-profit organization representing the Georgia watermelon industry from production to consumption. Georgia is consistently ranked in the top 5 watermelon producing states in the nation, and we certainly believe Georgia watermelon is the sweetest!
Each year a Georgia Watermelon Ambassador is selected at the annual convention of the association. Throughout the year and especially during the summer months (aka watermelon season!) the ambassador tours the state and beyond for the promotion of the Watermelon Industry.
During their tour they create content around retail, social media, farm tours throughout Georgia and the nation, interacting with consumers to drive engagement and boost sales while educating everyone about the nutritional benefits and economical value of watermelon.
The Look, Lift, Turn is tried and true. Pick the best watermelon with these three steps:
Choose a firm watermelon without bruises, cuts, or dents. (Scratches are okay!)
It should feel heavy for its size. Watermelons are 92% water.
Check for a creamy yellow spot on the underside, indicating it ripened on the ground.
The most important note when storing your watermelon is to keep the cold chain in place - if you bought your watermelon cold, then continue to keep it in the refrigerator. At room temperature, it will keep for 7-10 days.
Store your watermelon between 50-59 degrees, and once again - keep the cold chain in place!
We suggest cutting it into cubes and then freezing on a wax paper lined cookie sheet for a sweet and colorful addition to beverages like lemonade and iced tea. However, we do not recommend freezing watermelon to defrost at a later time, as it may lose its taste, texture and color in the defrosting process.
